Insights
Notes from the studio.
Short pieces on the work we do every day. No growth hacks, no trend pieces written for algorithms. If a note would not help a client make a decision, we do not publish it.
Your category pages are the problemMost ecommerce SEO work should start on the pages that take money, not on the blog.
One social channel, done properlyWhy we tell almost every client to pick a single platform and ignore the rest for 90 days.
A welcome series that earns the second orderThe five emails we write first for almost every store, and the order they go in.
What a 90 day map actually containsFour pages. One goal, channel ownership, a 12 week calendar, and a one page dashboard.